Work out uplift estimate instantly with clear inputs, formula shown and shareable results.
Relative uplift sounds impressive while absolute uplift determines the business impact. Converting the absolute gain into extra conversions and their value is the only way to judge whether a change is worth shipping.
Uplift
Relative = (treatment - baseline)/baseline; extra conversions = visitors × absolute uplift
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
A 40% relative uplift on a 0.1% baseline is still only 0.04 percentage points — trivial in absolute terms.
No. Novelty effects fade, so re-measure after a few months before banking the gain.