Work out watch time estimate instantly with clear inputs, formula shown and shareable results.
Watch hours drive algorithmic distribution and monetisation eligibility on most video platforms, while retention percentage indicates whether the content holds attention. Long videos can win on hours while losing on retention.
Watch time
Watch hours = views × average duration / 3600; retention = average duration / video length
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Retention drives recommendation; hours drive monetisation thresholds. Both need watching.
Only if retention holds. Padding raises length but drops retention, which usually harms distribution.