Work out brand awareness lift instantly with clear inputs, formula shown and shareable results.
Awareness lift compares an exposed group with a matched control, so the difference is attributable to the campaign rather than to background awareness. Cost per incrementally aware person is the efficiency measure for brand spend.
Awareness lift
Absolute lift = exposed - control; incremental aware = audience × absolute lift
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Without it you measure total awareness, most of which existed before the campaign started.
Only with relevance and availability. Awareness is necessary but not sufficient for purchase.