Foot Traffic Conversion Calculator
Convert door-counter footfall into a conversion rate and revenue per visitor.
About Foot Traffic Conversion Calculator
The footfall conversion rate is the share of people entering the store that purchases made represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Formula
Foot Traffic Conversion
Footfall Conversion Rate = Purchases made ÷ People entering the store × 100
- Purchases made
- The subset being measured
- People entering the store
- The full population it is drawn from
Worked example
With the default values below, Foot Traffic Conversion Calculator returns Footfall Conversion Rate of 10.00%. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Purchases mademinimum 0
- 520
- People entering the storeminimum 0
- 5,200
Results
- Footfall Conversion Rate
- 10.00%
- Remaining (whole minus part)
- 4,680
- Equivalent per 1,000
- 100.0
- One in Every
- 10.0
Step by step
- 1Values used
- 2Foot Traffic Conversion
- 3Footfall Conversion Rate= 10.00
- 4Remaining (whole minus part)= 4,680
- 5Equivalent per 1,000= 100.0
- 6One in Every= 10.0
Assumptions and limits
- The result is derived only from the 2 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Foot Traffic Conversion calculated?
Footfall Conversion Rate = Purchases made ÷ People entering the store × 100 The footfall conversion rate is the share of people entering the store that purchases made represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Why does Foot Traffic Conversion matter?
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
What values do I need to enter?
This calculator takes 2 inputs: Purchases made, People entering the store. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.