Convert door-counter footfall into a conversion rate and revenue per visitor.
The footfall conversion rate is the share of people entering the store that purchases made represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small. Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
Foot Traffic Conversion
Footfall Conversion Rate = Purchases made ÷ People entering the store × 100
Footfall Conversion Rate = Purchases made ÷ People entering the store × 100 The footfall conversion rate is the share of people entering the store that purchases made represents, expressed as a percentage. The same figure is also shown per 1,000 and as a "one in every N" odds statement, which is easier to reason about when the rate is very small.
Absolute counts hide scale — a rate normalises the number so you can compare periods, channels or cohorts of different sizes, where higher is better.
This calculator takes 2 inputs: Purchases made, People entering the store. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.