Work out lead scoring instantly with clear inputs, formula shown and shareable results.
Lead scoring blends fit — who the company is — with engagement — what they have done. Weighting fit more heavily avoids passing highly engaged but unsuitable leads to sales, which is the most common scoring failure.
Weighted score
Score = fit% × weight + engagement% × (1 - weight)
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
A perfect-fit account that has browsed once is a better prospect than a student downloading every white paper.
By back-testing against closed-won history so that the threshold reflects observed conversion, not intuition.