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Lead Scoring Calculator

Work out lead scoring instantly with clear inputs, formula shown and shareable results.

About Lead Scoring Calculator

Lead scoring blends fit — who the company is — with engagement — what they have done. Weighting fit more heavily avoids passing highly engaged but unsuitable leads to sales, which is the most common scoring failure.

Formula

Weighted score

Score = fit% × weight + engagement% × (1 - weight)

Worked example

With the default values below, Lead Scoring Calculator returns Weighted Lead Score of 68.80. Change any input above and every figure here is recalculated in your browser.

Inputs used

Fit Score Out Of 50accepts 0–50
38
Engagement Score Out Of 50accepts 0–50
29
Qualification Thresholdaccepts 1–100
60
Weight On Fitaccepts 0–100 %
60 %

Results

Weighted Lead Score
68.80
Routing Recommendation
Qualified — sales ready
Points Short Of Qualification
0.00
Points Contributed By Fit
45.60

Step by step

  1. 1Values used
  2. 2Weighted score
  3. 3Weighted Lead Score= 68.80
  4. 4Routing Recommendation= Qualified — sales ready
  5. 5Points Short Of Qualification= 0.00
  6. 6Points Contributed By Fit= 45.60

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

Why weight fit above engagement?

A perfect-fit account that has browsed once is a better prospect than a student downloading every white paper.

How should the threshold be set?

By back-testing against closed-won history so that the threshold reflects observed conversion, not intuition.

Related Calculators

Lead Scoring Calculator – Calculate Weighted Lead Score