Work out serviceable market instantly with clear inputs, formula shown and shareable results.
The serviceable market narrows the total market to what your geography and product can actually reach, and the obtainable market narrows it again to realistic share. The two filters together usually cut the headline figure by an order of magnitude.
Market narrowing
SAM = TAM × geographic reach × product fit; SOM = SAM × target share
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Because it is the only figure that connects to a plan. The total market is context, not a target.
Segments where your product genuinely solves the problem without heavy customisation or missing capabilities.