Work out organic traffic forecast instantly with clear inputs, formula shown and shareable results.
Click-through rate falls steeply with ranking position, so most of the traffic value sits in the top three results. Applying a position-based click curve to search volume converts a ranking goal into a traffic and conversion forecast.
Position forecast
Clicks = search volume × click-through rate for that position
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Directionally useful but they vary by query type — informational queries with featured snippets behave very differently.
It typically takes around a quarter of all clicks, several times what position five receives.