Work out video view rate instantly with clear inputs, formula shown and shareable results.
View rate measures how many impressions turned into a counted view, and completion rate how many of those watched to the end. Cost per completed view is the honest efficiency measure, since a two-second view carries little message.
Video metrics
View rate = views / impressions; completion rate = completions / views
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
It varies by platform — some count two seconds, others thirty. Always check the definition before comparing.
Because brand messages usually resolve at the end. Paying for views that stop early buys little recall.