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Video View Rate Calculator

Work out video view rate instantly with clear inputs, formula shown and shareable results.

About Video View Rate Calculator

View rate measures how many impressions turned into a counted view, and completion rate how many of those watched to the end. Cost per completed view is the honest efficiency measure, since a two-second view carries little message.

Formula

Video metrics

View rate = views / impressions; completion rate = completions / views

Worked example

With the default values below, Video View Rate Calculator returns View Rate of 20.000%. Change any input above and every figure here is recalculated in your browser.

Inputs used

Impressionsaccepts 1–10,000,000,000
900,000
Views Countedaccepts 0–10,000,000,000
180,000
Full Completionsaccepts 0–10,000,000,000
54,000
Media Spendminimum 0
350,000

Results

View Rate
20.000%
Completion Rate Among Viewers
30.000%
Cost Per View
$1.9444
Cost Per Completed View
$6.4815

Step by step

  1. 1Values used
  2. 2Video metrics
  3. 3View Rate= 20.000
  4. 4Completion Rate Among Viewers= 30.000
  5. 5Cost Per View= 1.9444
  6. 6Cost Per Completed View= 6.4815

Assumptions and limits

  • The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
  • In particular, this calculator does not take inflation, tax, fees or charges or compounding frequency into account.
  • Figures are rounded for display to 4 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
  • Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
  • This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.

How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.

Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.

Frequently Asked Questions

What counts as a view?

It varies by platform — some count two seconds, others thirty. Always check the definition before comparing.

Why does completion rate matter?

Because brand messages usually resolve at the end. Paying for views that stop early buys little recall.

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Video View Rate Calculator – Calculate View Rate | Calcrivo