Work out webinar attendance rate instantly with clear inputs, formula shown and shareable results.
Live attendance typically runs at 35 to 50% of registrations, so replays often account for a large share of total reach. Counting both gives a fairer picture of the content's value than live attendance alone.
Webinar reach
Attendance rate = live attendees / registrations; total reach = live + replay views
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Reminder sequences, a short registration-to-event window and calendar invitations all lift attendance materially.
Usually somewhat less engaged, but they can be a large share of pipeline, so they should never be ignored.