Work out utilisation rate (agency) instantly with clear inputs, formula shown and shareable results.
Utilisation is billable hours over available hours and drives agency profitability more than rate does. Because available hours already exclude leave, a target much above 80% leaves no room for training or business development.
Utilisation
Utilisation = billable hours / available hours
Figures are estimates based on the inputs given. Marketing performance, platform fees and conversion behaviour vary by audience, channel and season. Use this as a planning guide, not a forecast.
Around 70-80% for delivery staff. Above that, quality and retention usually suffer.
No. Utilisation measures work done, not work sold — conflating them hides delivery problems.