Build recurring revenue from subscriber count, price and churn, and see the run rate it implies.
A subscription base grows until churn losses equal new additions, and that equilibrium is simply additions divided by the churn rate. It is a hard ceiling that more acquisition raises only proportionally. At 4.5% churn, 320 additions a month caps the base near 7,100 subscribers no matter how long you run — which is why churn work compounds where acquisition work does not.
Recurring Revenue
Recurring revenue = subscribers × average price; equilibrium subscribers = additions ÷ churn rate
Recurring revenue = subscribers × average price; equilibrium subscribers = additions ÷ churn rate A subscription base grows until churn losses equal new additions, and that equilibrium is simply additions divided by the churn rate. It is a hard ceiling that more acquisition raises only proportionally.
At 4.5% churn, 320 additions a month caps the base near 7,100 subscribers no matter how long you run — which is why churn work compounds where acquisition work does not.
This calculator takes 4 inputs: Active subscribers, Average price per period, Churn per period, New subscribers per period. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.