Recurring Revenue Calculator
Build recurring revenue from subscriber count, price and churn, and see the run rate it implies.
About Recurring Revenue Calculator
A subscription base grows until churn losses equal new additions, and that equilibrium is simply additions divided by the churn rate. It is a hard ceiling that more acquisition raises only proportionally. At 4.5% churn, 320 additions a month caps the base near 7,100 subscribers no matter how long you run — which is why churn work compounds where acquisition work does not.
Formula
Recurring Revenue
Recurring revenue = subscribers × average price; equilibrium subscribers = additions ÷ churn rate
- equilibrium
- The subscriber count at which additions exactly replace churn
Worked example
With the default values below, Recurring Revenue Calculator returns Recurring Revenue This Period of $121,800.00. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Active subscribersminimum 0
- 4,200
- Average price per periodminimum 0
- 29
- Churn per periodaccepts 0–100 %
- 4.5 %
- New subscribers per periodminimum 0
- 320
Results
- Recurring Revenue This Period
- $121,800.00
- Annualised Run Rate
- $1,461,600.00
- Net Subscriber Change
- 131
- Projected Revenue Next Period
- $125,599.00
- Ceiling Subscribers at This Churn
- 7,111
Step by step
- 1Values used
- 2Recurring Revenue
- 3Recurring Revenue This Period= 121,800.00
- 4Annualised Run Rate= 1,461,600.00
- 5Net Subscriber Change= 131
- 6Projected Revenue Next Period= 125,599.00
- 7Ceiling Subscribers at This Churn= 7,111
Assumptions and limits
- The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or fees or charges into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Recurring Revenue calculated?
Recurring revenue = subscribers × average price; equilibrium subscribers = additions ÷ churn rate A subscription base grows until churn losses equal new additions, and that equilibrium is simply additions divided by the churn rate. It is a hard ceiling that more acquisition raises only proportionally.
Why does Recurring Revenue matter?
At 4.5% churn, 320 additions a month caps the base near 7,100 subscribers no matter how long you run — which is why churn work compounds where acquisition work does not.
What values do I need to enter?
This calculator takes 4 inputs: Active subscribers, Average price per period, Churn per period, New subscribers per period. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.