Repeat Purchase Revenue Calculator
Project the revenue an existing customer base generates through repeat orders over a year.
About Repeat Purchase Revenue Calculator
Repeat revenue compounds three levers: how many customers return, how often they order and how much they spend. The final line isolates the value of a single percentage point of repeat rate, which is usually the cheapest of the three to move. Acquiring a new customer typically costs five to seven times more than lifting the repeat rate by a point, and this quantifies what that point is worth.
Formula
Repeat Purchase Revenue
Repeat revenue = customers × repeat rate × orders per repeat customer × average order value
- repeat rate
- Share of the base that orders more than once
Worked example
With the default values below, Repeat Purchase Revenue Calculator returns Annual Repeat Purchase Revenue of $275,400.00. Change any input above and every figure here is recalculated in your browser.
Inputs used
- Existing customersminimum 0
- 5,000
- Share who buy againaccepts 0–100 %
- 27 %
- Orders per repeat customer per yearminimum 0
- 2.4
- Average order valueminimum 0
- 85
Results
- Annual Repeat Purchase Revenue
- $275,400.00
- Repeat Customers
- 1,350
- Repeat Revenue per Existing Customer
- $55.08
- Repeat Orders per Year
- 3,240
- Extra Revenue From One More Point of Repeat Rate
- $10,200.00
Step by step
- 1Values used
- 2Repeat Purchase Revenue
- 3Annual Repeat Purchase Revenue= 275,400.00
- 4Repeat Customers= 1,350
- 5Repeat Revenue per Existing Customer= 55.08
- 6Repeat Orders per Year= 3,240
- 7Extra Revenue From One More Point of Repeat Rate= 10,200.00
Assumptions and limits
- The result is derived only from the 4 inputs listed above. Anything not among them is not part of the calculation.
- In particular, this calculator does not take inflation, tax or fees or charges into account.
- Figures are rounded for display to 2 decimal places, so totals built from several rounded parts can differ slightly from the unrounded arithmetic.
- This is an estimate for general information and not professional financial, tax or legal advice. See the full disclaimer for the limits that apply to this kind of calculator.
How these calculators are built and tested is described on the Methodology page. If a figure looks wrong, please report it.
Frequently Asked Questions
How is Repeat Purchase Revenue calculated?
Repeat revenue = customers × repeat rate × orders per repeat customer × average order value Repeat revenue compounds three levers: how many customers return, how often they order and how much they spend. The final line isolates the value of a single percentage point of repeat rate, which is usually the cheapest of the three to move.
Why does Repeat Purchase Revenue matter?
Acquiring a new customer typically costs five to seven times more than lifting the repeat rate by a point, and this quantifies what that point is worth.
What values do I need to enter?
This calculator takes 4 inputs: Existing customers, Share who buy again, Orders per repeat customer per year, Average order value. The pre-filled defaults are a realistic starting point — replace them with figures from your own environment for a result you can act on.