Marketing & Advertising Calculators
70 free marketing & advertising calculators in Financial.
- ACOS CalculatorDivide ad spend by ad-attributed sales to get advertising cost of sales, the inverse of ROAS.
- Ad Break-Even SalesFind the sales an ad must generate to pay for itself.
- Ad Budget Split CalculatorSplit a total budget across channels by weight and see the spend and share each one receives.
- Ad Frequency CalculatorDivide impressions by reach to get average frequency and check it against effective-frequency guidance.
- Ad Spend CalculatorWork out the spend needed to deliver a target number of impressions at a given CPM.
- Advertising ROIMeasure the return on money spent on advertising.
- Affiliate Commission CalculatorCalculate commission owed on affiliate sales, including tiered rates above a volume threshold.
- Affiliate Conversion CalculatorMeasure the conversion rate of affiliate traffic, which usually differs sharply from direct traffic.
- Affiliate EPC CalculatorDivide affiliate earnings by clicks sent to get earnings per click, the affiliate quality metric.
- Affiliate Revenue CalculatorProject affiliate programme revenue and the commission cost of generating it.
- ARPU and ARPPUCompare revenue per user against revenue per paying user.
- Bounce Rate CalculatorDivide single-page sessions by total sessions to get bounce rate, where lower is better.
- Brand Awareness CalculatorMeasure aided or unaided brand awareness as a share of the surveyed target audience.
- Campaign Budget CalculatorBuild a campaign budget from a target number of conversions, expected CPA and a contingency.
- Campaign Profit TestTest a campaign's profit after returns and handling costs.
- Click Through Rate CalculatorDivide clicks by impressions to get CTR, the headline efficiency measure of any ad or listing.
- Content Production Cost CalculatorCost a content programme from the volume produced and the fully loaded cost per piece.
- Content ROI CalculatorCompare the revenue content generates against what it cost to produce and promote.
- Conversion Rate CalculatorDivide conversions by visitors to get the conversion rate, plus the per-thousand and one-in-N views.
- Cost Per Acquisition CalculatorDivide spend by acquired customers to get CPA, the metric bids and budgets are optimised against.
- Cost Per Click CalculatorDivide ad spend by clicks to get CPC, and see how many clicks each unit of budget buys.
- Cost Per Engagement CalculatorDivide spend by total engagements to price social activity on an interaction basis.
- Cost Per Lead CalculatorDivide campaign spend by leads generated to get CPL, the first hard number in demand generation.
- Cost Per Mille CalculatorWork out the cost per thousand impressions, the standard unit for buying display and video media.
- Cost Per View CalculatorCalculate the cost of each qualified video view, the primary efficiency unit for video campaigns.
- Coupon Redemption Rate CalculatorMeasure the share of issued coupons actually redeemed, the key input to promotion forecasting.
- Customer Acquisition CostCalculate the total cost of winning one new customer.
- Customer Acquisition Payback CalculatorWork out how many months of gross profit are needed to repay the cost of acquiring a customer.
- Customer Lifetime ValueEstimate the profit a customer earns over their lifetime.
- Customer Referral Rate CalculatorTrack what share of customers refer someone else, the engine behind organic growth.
- Discount Impact CalculatorSee how much extra volume a discount must generate simply to hold gross profit flat.
- Email Click Rate CalculatorMeasure clicks against delivered emails, and separately against opens, to isolate content performance.
- Email Conversion Rate CalculatorMeasure the share of email recipients who complete the campaign goal, not just click.
- Email List Growth CalculatorProject list size forward given sign-up rate, unsubscribes and bounce attrition.
- Email Open Rate CalculatorWork out what share of delivered emails were opened, the first gate in any email funnel.
- Email Revenue CalculatorProject campaign revenue through the full email funnel, from list size to average order value.
- Email Subscriber ValueSee how much revenue each email subscriber generates.
- Email Unsubscribe Rate CalculatorTrack the share of recipients unsubscribing, the clearest signal that sending frequency is too high.
- Engagement Rate CalculatorDivide total interactions by reach or followers to get the engagement rate platforms are judged on.
- Event Marketing ROI CalculatorAssess whether an event returned more pipeline value than it consumed in cost.
- Funnel Conversion CalculatorMultiply stage conversion rates to get the true end-to-end rate and locate the weakest stage.
- Impression CalculatorDerive total impressions from reach and frequency, the two numbers media plans are built on.
- Influencer Engagement CalculatorAssess an influencer by engagement rate against follower count before agreeing a fee.
- Influencer Rate CalculatorEstimate a fair influencer fee from follower count, engagement rate and a target cost per engagement.
- Landing Page Conversion CalculatorMeasure how well a landing page converts its traffic, isolated from the rest of the funnel.
- Lead Generation CalculatorWork out the traffic needed to hit a lead target at a given conversion rate, and the cost.
- Loyalty Program CostEstimate the cost of running a points-based loyalty program.
- Market Share CalculatorDivide your revenue by total addressable market revenue to get market share.
- Marketing Budget Percentage CalculatorExpress marketing spend as a share of revenue and compare it against sector norms.
- Marketing Funnel CalculatorModel a full marketing funnel stage by stage and find which stage is limiting total output.
- Marketing Reach Frequency CalculatorBalance reach against frequency for a fixed budget and see the trade-off each choice forces.
- Marketing ROI Break-Even CalculatorFind the revenue a campaign must generate simply to cover its cost at your gross margin.
- Marketing ROI CalculatorMeasure the profit a marketing programme returns against its total cost, as a percentage and a multiple.
- Media Mix CalculatorCompare the efficiency of each channel in a media mix and find where the next unit of budget belongs.
- Newsletter Sponsorship CalculatorPrice a newsletter sponsorship from subscriber count, open rate and a target CPM.
- Podcast CPM CalculatorWork out the cost per thousand listeners of a podcast placement from spend and downloads.
- Price Elasticity CalculatorMeasure how sensitive demand is to price and whether a price change raises or lowers revenue.
- Promotion ROI CalculatorTest whether the incremental margin from a promotion exceeded the discount and media it cost.
- QR Code Campaign ROI CalculatorMeasure the return on a QR-driven campaign from scans, conversion and the revenue that followed.
- Reach CalculatorWork out unique reach from impressions and average frequency, and the share of the target it covers.
- Referral Revenue CalculatorModel the revenue a referral programme generates net of the incentives paid on both sides.
- ROAS CalculatorDivide revenue by ad spend to get return on ad spend, and compare it against your break-even.
- Share of Voice CalculatorDivide your brand mentions by total category mentions to get share of voice.
- Social Media Engagement CalculatorCombine likes, comments, shares and saves into one engagement rate against reach.
- Social Media Growth CalculatorProject follower growth at a compound monthly rate and see when the audience doubles.
- Sponsorship Rate CalculatorPrice a sponsorship from the audience it delivers and a target cost per thousand impressions.
- TACOS CalculatorDivide ad spend by total sales, not just attributed sales, to see true advertising dependency.
- Trade Show ROI CalculatorWeigh trade show costs including stand, travel and staff time against the pipeline it produced.
- Video CPM CalculatorPrice video inventory per thousand impressions and compare placements on a common basis.
- Website Conversion CalculatorCalculate site-wide conversion rate across all traffic sources and entry points.