Marketing & Advertising Calculators

70 free marketing & advertising calculators in Financial.

ACOS CalculatorDivide ad spend by ad-attributed sales to get advertising cost of sales, the inverse of ROAS.
Ad Break-Even SalesFind the sales an ad must generate to pay for itself.
Ad Budget Split CalculatorSplit a total budget across channels by weight and see the spend and share each one receives.
Ad Frequency CalculatorDivide impressions by reach to get average frequency and check it against effective-frequency guidance.
Ad Spend CalculatorWork out the spend needed to deliver a target number of impressions at a given CPM.
Advertising ROIMeasure the return on money spent on advertising.
Affiliate Commission CalculatorCalculate commission owed on affiliate sales, including tiered rates above a volume threshold.
Affiliate Conversion CalculatorMeasure the conversion rate of affiliate traffic, which usually differs sharply from direct traffic.
Affiliate EPC CalculatorDivide affiliate earnings by clicks sent to get earnings per click, the affiliate quality metric.
Affiliate Revenue CalculatorProject affiliate programme revenue and the commission cost of generating it.
ARPU and ARPPUCompare revenue per user against revenue per paying user.
Bounce Rate CalculatorDivide single-page sessions by total sessions to get bounce rate, where lower is better.
Brand Awareness CalculatorMeasure aided or unaided brand awareness as a share of the surveyed target audience.
Campaign Budget CalculatorBuild a campaign budget from a target number of conversions, expected CPA and a contingency.
Campaign Profit TestTest a campaign's profit after returns and handling costs.
Click Through Rate CalculatorDivide clicks by impressions to get CTR, the headline efficiency measure of any ad or listing.
Content Production Cost CalculatorCost a content programme from the volume produced and the fully loaded cost per piece.
Content ROI CalculatorCompare the revenue content generates against what it cost to produce and promote.
Conversion Rate CalculatorDivide conversions by visitors to get the conversion rate, plus the per-thousand and one-in-N views.
Cost Per Acquisition CalculatorDivide spend by acquired customers to get CPA, the metric bids and budgets are optimised against.
Cost Per Click CalculatorDivide ad spend by clicks to get CPC, and see how many clicks each unit of budget buys.
Cost Per Engagement CalculatorDivide spend by total engagements to price social activity on an interaction basis.
Cost Per Lead CalculatorDivide campaign spend by leads generated to get CPL, the first hard number in demand generation.
Cost Per Mille CalculatorWork out the cost per thousand impressions, the standard unit for buying display and video media.
Cost Per View CalculatorCalculate the cost of each qualified video view, the primary efficiency unit for video campaigns.
Coupon Redemption Rate CalculatorMeasure the share of issued coupons actually redeemed, the key input to promotion forecasting.
Customer Acquisition CostCalculate the total cost of winning one new customer.
Customer Acquisition Payback CalculatorWork out how many months of gross profit are needed to repay the cost of acquiring a customer.
Customer Lifetime ValueEstimate the profit a customer earns over their lifetime.
Customer Referral Rate CalculatorTrack what share of customers refer someone else, the engine behind organic growth.
Discount Impact CalculatorSee how much extra volume a discount must generate simply to hold gross profit flat.
Email Click Rate CalculatorMeasure clicks against delivered emails, and separately against opens, to isolate content performance.
Email Conversion Rate CalculatorMeasure the share of email recipients who complete the campaign goal, not just click.
Email List Growth CalculatorProject list size forward given sign-up rate, unsubscribes and bounce attrition.
Email Open Rate CalculatorWork out what share of delivered emails were opened, the first gate in any email funnel.
Email Revenue CalculatorProject campaign revenue through the full email funnel, from list size to average order value.
Email Subscriber ValueSee how much revenue each email subscriber generates.
Email Unsubscribe Rate CalculatorTrack the share of recipients unsubscribing, the clearest signal that sending frequency is too high.
Engagement Rate CalculatorDivide total interactions by reach or followers to get the engagement rate platforms are judged on.
Event Marketing ROI CalculatorAssess whether an event returned more pipeline value than it consumed in cost.
Funnel Conversion CalculatorMultiply stage conversion rates to get the true end-to-end rate and locate the weakest stage.
Impression CalculatorDerive total impressions from reach and frequency, the two numbers media plans are built on.
Influencer Engagement CalculatorAssess an influencer by engagement rate against follower count before agreeing a fee.
Influencer Rate CalculatorEstimate a fair influencer fee from follower count, engagement rate and a target cost per engagement.
Landing Page Conversion CalculatorMeasure how well a landing page converts its traffic, isolated from the rest of the funnel.
Lead Generation CalculatorWork out the traffic needed to hit a lead target at a given conversion rate, and the cost.
Loyalty Program CostEstimate the cost of running a points-based loyalty program.
Market Share CalculatorDivide your revenue by total addressable market revenue to get market share.
Marketing Budget Percentage CalculatorExpress marketing spend as a share of revenue and compare it against sector norms.
Marketing Funnel CalculatorModel a full marketing funnel stage by stage and find which stage is limiting total output.
Marketing Reach Frequency CalculatorBalance reach against frequency for a fixed budget and see the trade-off each choice forces.
Marketing ROI Break-Even CalculatorFind the revenue a campaign must generate simply to cover its cost at your gross margin.
Marketing ROI CalculatorMeasure the profit a marketing programme returns against its total cost, as a percentage and a multiple.
Media Mix CalculatorCompare the efficiency of each channel in a media mix and find where the next unit of budget belongs.
Newsletter Sponsorship CalculatorPrice a newsletter sponsorship from subscriber count, open rate and a target CPM.
Podcast CPM CalculatorWork out the cost per thousand listeners of a podcast placement from spend and downloads.
Price Elasticity CalculatorMeasure how sensitive demand is to price and whether a price change raises or lowers revenue.
Promotion ROI CalculatorTest whether the incremental margin from a promotion exceeded the discount and media it cost.
QR Code Campaign ROI CalculatorMeasure the return on a QR-driven campaign from scans, conversion and the revenue that followed.
Reach CalculatorWork out unique reach from impressions and average frequency, and the share of the target it covers.
Referral Revenue CalculatorModel the revenue a referral programme generates net of the incentives paid on both sides.
ROAS CalculatorDivide revenue by ad spend to get return on ad spend, and compare it against your break-even.
Share of Voice CalculatorDivide your brand mentions by total category mentions to get share of voice.
Social Media Engagement CalculatorCombine likes, comments, shares and saves into one engagement rate against reach.
Social Media Growth CalculatorProject follower growth at a compound monthly rate and see when the audience doubles.
Sponsorship Rate CalculatorPrice a sponsorship from the audience it delivers and a target cost per thousand impressions.
TACOS CalculatorDivide ad spend by total sales, not just attributed sales, to see true advertising dependency.
Trade Show ROI CalculatorWeigh trade show costs including stand, travel and staff time against the pipeline it produced.
Video CPM CalculatorPrice video inventory per thousand impressions and compare placements on a common basis.
Website Conversion CalculatorCalculate site-wide conversion rate across all traffic sources and entry points.